Employee Engagement in the Age of Corporate Activism

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In today’s business and political environments, companies are becoming more and more inclined to take a stand on pressing social issues and natural and man-made disasters ranging from gun violence (TOMS) and immigration (Chobani) to the environment (Patagonia) and civil rights (Nike).

These new stands may be voiced at the CEO level, but they are often in response to issues brought forward by employees. Millennials, the majority of today’s workforce, believe that CEOs have a responsibility to speak up about issues important to society. Motivated by a desire to effect lasting change as well as shape company culture, younger professionals encourage - and sometimes even expect - senior leaders to address the causes they care about most.


  • Danielle Holly, CEO, Common Impact

Katy Elder

Vice President, Business Innovation, Points of Light

A member of the Points of Light team since November 2012, Katy serves as Vice President, Business Innovation. She brings with her nearly 20 years of experience in employee volunteerism, community affairs and internal communications. After leading Points of Light’s corporate consulting practice for six years, she is now responsible for developing content and innovative learning opportunities to advance the corporate citizenship sector.

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