Katy ElderVice President, Business Innovation, Points of Light
- Points of Light
- United States of America
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.
I'm currently leading learning programs at the Aspen Institute's Business & Society Program, working with senior leaders to progress tangibly towards stakeholder capitalism and a world that makes society and the environment a part of its economy. For the past ten years, I was the CEO of Common Impact, a pioneer and leader in skills-based volunteering. I'm on a few nonprofit boards, Women in Innovation and Fan4Kids, and I'm a writer for Nonprofit Quarterly and a podcast host of Pro Bono Perspectives. Community engagement geek all around!