In 2018, I was researching procurement conferences to showcase my then-employer, a startup. I was frustrated by the options. The existing conferences were prohibitively expensive for a limited startup budget, lacked investors, and failed to attract an audience of startup businesses, which is critical for procurement to transform digitally and drive innovation. Identifying this gap in the market, I left my job in New York, moved into my parents’ house in Germany, and invested my entire personal savings to launch DPW. In September 2019, DPW’s launch conference boasted a record-breaking attendance of over 400 industry leaders from 33 countries and was dubbed “the best new procurement event in years”. Prior to DPW and Vizibl, I orchestrated and led the market entry of Procurement Leaders into North America.