Carmen Adamson

Marketing, Blackbaud
  • Blackbaud
  • United States of America
Since 1983, we have developed and proven the strategy of purpose: helping organizations uncover their reason for being beyond profits, grounded in humanity. Why? Because we knew purpose was a powerful growth accelerator. While it didn't seem like business strategy when we started, today it is no longer if a company embraces social issues, it's how.
True Impact is the sector’s only complete solution for measuring and optimizing corporate philanthropy. Use the True Impact web platform to guide investment decisions, monitor performance, and prove ROI for all of your grants, volunteerism, and other philanthropic investments. True Impact integrates with your existing grants or volunteer management system, or can be used as a stand-alone tool.