Supporting Small Businesses’ BIG Impact in Community

Supporting Small Businesses’ BIG Impact in Community

Supporting Small Businesses’ BIG Impact in Community

In support of the National Small Business Week (May 1 - 7), Points of Light and global fintech and payments company Fiserv have partnered to shine a light on the great work small businesses are doing in communities across the country. We’re also sharing new social impact resources to help unlock the potential for doing good and highlighting how large companies are stepping up to support their impact. 


The Impact of Small Businesses 

Simply put, small businesses have a big impact. With 32 million small businesses employing 61 million Americans, small businesses drive our economy and create both the social glue and the civic capital that binds us in times of good and bad. Small businesses are not just helping their community, they are the community. They are often the eyes and ears on the ground, the first to see and respond to challenges or hardships.  Just as they listen and learn from local community members, we have the opportunity to look to them, listening and learning more about how to take action. In Points of Light’s latest research, 82% of people said they believe that businesses should play a role in addressing social issues. 

These small businesses and their leaders are answering that call, living out The Civic Circle, and demonstrating the many ways that small businesses can advance the issues they care most about: 

  • Daily Point of Light Award honoree Alex Hart-Upendo, a young entrepreneur who founded Build-A-Bow, a purpose-driven bowtie company that provides free educational workshops and advances anti-bulling initiatives.  
  • The Civic 50 Greater Philadelphia and Daily Point of Light Award and honoree, Gary Shepherd, CEO of 3rd Floor Media LLC, helps lead transformational community projects such the Philadelphia Juneteenth Parade and Festival and is a long-serving board member of the African American Chamber of Commerce.  
  • The Civic 50 Orange County honoree Charles Antis, CEO of Antis Roofing & Waterproofing, has made supporting their community a core part of their business, leveraging their time, talent and resources to nonprofits and inspiring others to take action.   

The Impact of Big Businesses 

As we think about how to create sustained systemic change, large businesses are playing an increasingly important role. Bigger businesses can serve as a multiplier for good with their support of small businesses in their networks and ecosystems — from vendors and suppliers to customers and clients. Leading companies like Fiserv view these small businesses as central to their stakeholder-driven strategy for corporate citizenship and commitment to being a force for good in the communities where we live and work. 

“At Fiserv, we know that companies do well by doing good. Our Back2Business strategy reinforces our commitment to main street and the entire entrepreneurship environment. Through our multi-million dollar grant program & community investment strategy, we are creating structural financial inclusion, an opportunity to accelerate collective community efforts, & constructively elevate our own diversity and inclusion efforts while investing into local economies to provide small, diverse businesses opportunities with vital education and networking opportunities, technology, coaching, and capital to truly fuel growth of our communities, creating sustainable business and generational wealth for years to come.” 

How You Can Support National Small Business Week 

Celebrate and thank the small businesses making a difference in your community during Small Business Week.  

Take this moment to discuss with your CSR and corporate citizenship teams how you can support small businesses in alignment with your social impact and ESG goals. Can you elevate their stories, products and services through your marketing campaigns? Can you purchase and source supplies from small and minority-owned businesses or even set up a formal supplier diversity program? Can you provide financial support and access to resources to accelerate small businesses that are working to advance social causes? 

Utilize and share Points of Light’s new small business Social Impact Playbook and others on the Community for Employee Civic Engagement platform.  

Join the Community for Employee Civic Engagement

To explore everything that CECE has to offer, simply register with your email address!