Therefore, it will be necessary to continuously demonstrate how a Global Pro Bono program can advance executives’ goals, otherwise it will be deprioritized.
To truly be a purpose-driven company, 71 percent of U.S. business executives say that a company must be willing to take risks to address social justice issues. Global Pro Bono is a tangible way to address social issues because it offers the opportunity to advance the work of organizations on the frontlines of these issues. Participating employees leverage their professional skills to assist social mission-driven organizations including non-profits, social enterprises, and government entities. Projects are time-bound and deliverable-based.
71 percent of U.S. business executives say that a company must be willing to take risks to address social justice issues.
In the last year alone, SAP launched a new program focused on racial economic equity, Johnson & Johnson and 3M launched health equity-focused programs and Mastercard launched a racial justice-focused program. Executive support has been critical for the success of these purpose-driven Global Pro Bono programs because it offers the cultural, financial, and promotional backing that is needed to deliver a program that lives out a company’s purpose and social priorities.
For corporate professionals who are exploring Global Pro Bono as an approach to drive their company’s purpose or for professionals with existing programs that are trying to maintain visibility of their programs, gaining executives’ buy-in for Global Pro Bono programs requires being strategic and intentional. Executives are often juggling several priorities and in a virtual working environment somewhat less accessible in terms of a lower likelihood of casual run-ins. Therefore, it will be necessary to continuously demonstrate how a Global Pro Bono program can advance executives’ goals, otherwise, it will be deprioritized.
PYXERA Global’s Guide to Securing Executive-Level Buy-in for Global Pro Bono offers corporate social impact managers with:
- Insights on the benefits of executive support of Global Pro Bono programs;
- Best practices on how to gain and maintain executive buy-in; and
- Tips to harness technology and the virtual working environment to better connect executives to programs.
Securing executive support through the best practices mentioned in the guide will help to ensure that Global Pro Bono programming is driving a company’s purpose while addressing social issues strategic to the company. There is a wealth of opportunity for companies to live out their purpose-driven goals by supporting and learning from community-based organizations that are key drivers of social issues in their communities.