Coronavirus Support Tops $7.8B Worldwide

Th philanthropic sector is rapidly responding. How will your company provide support?

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Charitable gifts from companies, foundations and individuals, including faith-based and other sources, hit $7.8 billion worldwide last week according to Candid, the new name of two merged organizations – Foundation Center and GuideStar.  

While that number seems tremendous, in fact larger than responses to some of the nation’s most destructive hurricanes, we know there is still so much need in our communities – in both the short and long-term. 

What organizations need your support? Without events to drive fundraising and awareness and a steady increase in demand for services, how are nonprofits surviving? Some companies are donating millions now, and some are pledging their support and will later determine the areas and organizations with greatest needs. Your strategy might focus on supporting organizations that provide equitable access to basic necessities at this time, or the increased need for domestic violence support when so many are trapped at home. 

Below is a short list of suggested organizations that are responding to the pandemic and its fall-outs directly. You’ll also want to check out two organizations that have partnered with the Center for Disaster Philanthropy to compile lists to help you (or individuals) select where to direct their support:

  • Fidelity Charitable has identified three critical areas where giving can make the greatest difference in this pandemic – support medical needs, protect vulnerable populations, and sustain all nonprofits. For each area, they’ve identified key ways to help and organizations actively working to provide aid.
  • To help with relief efforts on a national or global scale, Schwab Charitable has provided a list of CDP recommended charities supporting COVID-19 response, relief, and recovery efforts both domestically and abroad.
Global National Local
CDC Foundation

United Way Worldwide

International Red Cross and Red Crescent Movement

Direct Relief

MedShare

International Medical Corps

COVID-19 Solidarity Response Fund for the World Health Organization

Global Giving’s Coronavirus Relief Fund
American Red Cross

Feeding America

Share our Strength (No Kid Hungry)

Meals on Wheels America

LISC - Rapid Relief & Resiliency Fund

The Salvation Army

World Central Kitchen

Restaurant Workers’ Community Foundation
Local chapters of national and some global organizations need financial contributions – food pantries not in Feeding America’s network, your local United Way, or organizations alleviating poverty and homelessness. 

The Council on Foundations has a great list of Community Foundations from across the nation and internationally that have created funds to support community members and organizations in local communities.

In Atlanta, the Giving Kitchen provides emergency assistance to food service workers through financial support and a network of community resources. Could there be something similar in your market?

Financial contributions are king during a crisis, but we’d be remiss if we didn’t also mention in-kind giving. Many companies have valuable assets to donate to first responders, have the ability to transition production lines to manufacture much-needed supplies, or simply swag from a now cancelled event that could be shared with human services organizations. Good360 is a global leader in product philanthropy and partners with socially responsible companies to source highly needed goods and distribute them through their network of diverse nonprofits that support people in need.

And, if there was ever a case for providing unrestricted funds to your grantees, this is it. They may be realigning programs to serve those in most need or filling gaps. Listen to your partners. Design new solutions together that will fit the needs of our "new normal."

Go to the profile of Katy Elder

Katy Elder

Vice President, Business Innovation, Points of Light

A member of the Points of Light team since November 2012, Katy serves as Vice President, Business Innovation. She brings with her nearly 20 years of experience in employee volunteerism, community affairs and internal communications. After leading Points of Light’s corporate consulting practice for six years, she is now responsible for developing content and innovative learning opportunities to advance the corporate citizenship sector.
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