The report “Corporate Social Responsibility in Canada: Trends, Barriers and Opportunities” reveals a shift in CSR approaches over the past five years from ad hoc, incremental and transactional approaches, to strategic, social purpose-driven and transformational models. CSR is undergoing a transition from “nice to do” drivers to “essential for business success” motivations.

Further, several companies did not use CSR terminology and saw it as an outdated and irrelevant term.

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