Increasing Workplace Giving through Behavioral Science

It sounds nerdy, but research conducted by ideas42 tells us it works!

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A few short years ago, Points of Light invited the team from ideas42 to our annual Corporate Service Council meeting. There they shared insights from their research on increasing charitable giving through intentional behavioral design.

How do Americans make choices around their giving especially through their employer - whether it's after a recent disaster or throughout the year? How can social impact leaders make it easier for them to give or enable them to boldly act on their intentions?

ideas42 concluded their research in 2018, and created the white paper, "Best of Intentions: Using Behavioral Design to Unlock Charitable Giving" to answer these pertinent questions:

  • Would framing unused incentives as missed opportunities prompt donors to be more generous?
  • Do giving goals help people think more holistically about their charitable actions?
  • Can curating charities lead donors to be more generous and select more effective organizations?

Download the paper today to ensure you are integrating behavioral design into your future workplace campaigns!

Katy Elder

Vice President, Business Innovation, Points of Light

A member of the Points of Light team since November 2012, Katy serves as Vice President, Business Innovation. She brings with her nearly 20 years of experience in employee volunteerism, community affairs and internal communications. After leading Points of Light’s corporate consulting practice for six years, she is now responsible for developing content and innovative learning opportunities to advance the corporate citizenship sector.

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