2020 U.S. Census and the Role of Business

How can your company play a role in ensuring an accurate Census count in 2020? And, why is this important to your work? Read on to find out!

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A strong 2020 Census is critically important for a strong United States workforce and economy.

The information gleaned from the decennial population count is an important ingredient in much of the data that companies use to make a range of decisions such as where to locate new stores/facilities and what services to offer customers.

It is also used to distribute more than $1.5 trillion for programs like roads, education and workforce development that help to strengthen the economy. The next nationwide count starts in most of the country this March, and companies can help ensure its accuracy by encouraging employees and customers to participate.   

The resources below from the U.S. Census Bureau and ReadyNation provide additional context about this year’s count and how business can contribute:  

National Census Business Toolkit - Provides a detailed overview of the 2020 Census, an actionable timeline, examples of how businesses can contribute, and access to free resources to engage employees and customers.   

Case examples of how companies are supporting the 2020 Census  

US Census Bureau Resources: Flyers, posters, social media and more that can be downloaded and used to engage employees and customers from a range of backgrounds  

Email/Newsletter/Website language to engage employees and businesses: Draft language that can be edited to encourage employees to complete their census forms this spring.   



Katy Elder

Vice President, Business Innovation, Points of Light

A member of the Points of Light team since November 2012, Katy serves as Vice President, Business Innovation. She brings with her nearly 20 years of experience in employee volunteerism, community affairs and internal communications. After leading Points of Light’s corporate consulting practice for six years, she is now responsible for developing content and innovative learning opportunities to advance the corporate citizenship sector.
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